Fans, Friends & Followers: Scott Kirsner’s New Book Shows How Independents Can Build Sustainable Careers

As a leading authority on innovation, Scott Kirsner has written articles for publications including Variety, The Hollywood Reporter and Wired and has spoken at numerous international events, including the Sundance Film Festival, Toronto International Film Festival and SXSW. After spending the last few years investigating how new technologies have been changing the entertainment industry, Scott has now compiled his expert knowledge and latest discoveries into an insightful new book called Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age.

Through 30 interviews with filmmakers and other digital artists who have independently made a living from their craft, Scott addresses two key questions – how to cultivate a big audience for your work and how to leverage that audience to support your career.  The examples he uses span a diverse range of creative careers, including music, visual arts, writing and filmmaking, amongst others.  Scott includes interviews with PTTP filmmakers including M dot Strange and Timo Vuorensola.

Scott has offered Power to the Pixel this exclusive 18 minute interview with digital maverick Robert Greenwald who provides insight into how he cultivated a massive fan following for his films online.

Download a 35-page preview or purchase the full 181 page book as either a paperback ($15.95) or e-book ($12).