TIMO VUORENSOLA – Distribution Case Study: Starwreck in the Pirkinning 02.11 2008
Timo Vuorensola explains how he and his team fully embraced the concept of crowd-sourcing. Star Wreck: In the Pirkinning was a huge collaborative effort made by a core group of 5 people in Finland, and a community of about 3,000 volunteers from around the world. The film was a major online hit and has been downloaded over 8 million times.
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