Power to the Pixel in Cannes

Power to the Pixel will be presenting a series of sessions at the 63rd Cannes International Film Festival this week, along with some of the world’s most prevalent cross-media pioneers. Add these dates to your Cannes diary:

Adventures in Cross-Media Part I – Friday May 14 2010
14.00 – 15.00, UK Film Centre
Moderated by Liz Rosenthal, Founder & MD, Power to the Pixel
Speakers: Michel Reilhac, Executive Director ARTE France Cinéma; Ben Grass, MD Pure Grass Films; Ian Ginn, Creative Producer Hubbub Media

Adventures in Cross-Media Part II – Saturday May 15 2010
14.45 – 15.45, UK Film Centre
Speaker: Liz Rosenthal, Founder & MD, Power to the Pixel

Cross Media and Marketing for the Digital Era – Sunday May 16 2010
16.00 to 17.00, Short Film Corner, Palais des Festivals
Speakers: Liz Rosenthal, Founder & MD, Power to the Pixel
Jon Reiss, Filmmaker and author of Think Outside the Box Office

Power to the Pixel Presents: Adventures in Cross-Media Part I – Fri May 14

As storytelling extends beyond the big screen and the 90 minute feature, what potential is there for building new partnerships across media industries and of extending the value of the stories and intellectual property that you create? Leading cross-media pioneers Michel Reilhac, Ben Grass and Ian Ginn explain how to build new alliances with online networks, multi-platform broadcasters, brands and other new financiers for their latest cross-media projects. Moderated by Power to the Pixel’s Liz Rosenthal.

Power to the Pixel Presents: Adventures in Cross-Media Part II – Sat May 15

As audiences interact and engage with stories across ever-evolving devices, platforms and places, how can filmmakers and film companies extend their stories across media to extend the audience, the life and the value proposition of their film properties? Liz Rosenthal will present a variety of case studies to illustrate.

Cross Media and Marketing for the Digital Era – Sun May 16

Jon Reiss, filmmaker and author of Think Outside the Box Office will teach concrete tools in how to identify your goals as a filmmaker, how to identify your specific audiences and how to consider reaching those audiences through various media.

Liz Rosenthal will examine how filmmakers are using cross-media practices to extend their stories across multiple platforms, find new finance partners and engage with audiences in powerful new ways.