Gumball: Rebecca Denton’s Case Study from the Cross-Media Forum

Rebecca Denton, Executive Producer, Digital, Zodiak & Former Senior Producer Original Series & Development, Turner Broadcasting (EMEA), is a creative with over 15 years’ experience in advertising, radio & television.

Watch her case study – Gumball – from last October’s Cross-Media Forum on The Pixel Report to discover the strategy behind a digital commission and the challenges accompanying a global release of this far-reaching children’s project.