Conference 16 Oct

The Cross-Media Forum, 16-19 October 2012
in association with the BFI London Film Festival

The 6th edition of The Cross-Media Forum will ramp up once again with a thought-provoking conference. A morning of think pieces, followed by a series of candid case study presentations by people and companies who are using multiple platforms to tell stories, creating novel ways of engaging audiences along the way. Exploring how consumer behaviours are impacting modern-day storytelling techniques, here’s the programme for the day!

08.45 – 09.25
Registration outside NFT1, BFI Southbank

09.30 – 09.45
WELCOME & INTRODUCTION

09.45 – 10.30
KEYNOTE ADDRESS: SEAN STEWART – Co-founder & Head Writer, Fourth Wall Studios (USA)
Storytelling V: The Audience Strikes Back

10.30 – 11.00
INGRID KOPP – Director Digital Initiatives, Tribeca Film Institute (USA)
Looking Under the Hood: Creativity, Code and Impact

11.00 – 11.15 BREAK

11.15 – 11.45
PAUL TYLER – Founder, Handling Ideas (DEN/UK)
Say Cheese – How Technology Creates the Stuff You Need to Feast On

11.45 – 12.15
WAYNE FLETCHER – Innovation Partner, McCann Erickson (USA/UK)
Attitudes, Behaviours and Storytelling

12.15 – 12.45
WENDY BERNFELD – MD, Rights Stuff (NETH)
Surfing the Digital Tsunami: Ways Forward for the Entertainment Business

12.45 – 13.45 LUNCH BREAK

13.45 – 14.15
MAHYAD TOUSI – Co-founder, BoomGen Studios (USA)
How to Cook a Cow or: How I Learned to Fall in Love with History All Over Again

14.15 – 14.45
LOC DAO – Head of Digital Content & Strategy, National Film Board of Canada (CAN)
NFB Interactive Sneak Peek

14.45 – 15.15
PETER DE MAEGD – Founder & Producer, Potemkino (BEL)
Case Study: The Spiral

15.15 – 15.45
CALLY POPLAK & TIM JONES – MD & Publisher, Egmont (UK)
War Horse: From Page to Stage, Spielberg to Super-App

15.45 – 16.00 BREAK

16.00 – 17.20
LANCE WEILER – Founder, Workbook Project (USA) & JORGEN VAN DER SLOOT – Senior Research Director, FreedomLab Future Studios (NETH)
Wish for the Future – Open Design Challenge (the largest live story collaboration ever!)

17.20 – 17.30
CLOSING REMARKS

17.30 – 20.00
OPENING NIGHT RECEPTION