Conference 11 Oct

The Cross-Media Forum 11-14 October 2011, NFT1 BFI Southbank
in association with the BFI London Film Festival

Is the way we now tell stories changing in line with audience behaviour? With audiences expecting at the very least socialisation, as well as interaction within the content they consume, how are the media industries responding to audience demands?

What new business collaborations need to be established, who will your new creative partners be, and how will these new partnerships impact how a story is told now that the audience is directly involved in it, and a collaborator too?

08.45 – 09.25 REGISTRATION

09.30 – 09.45
WELCOME & INTRODUCTION

09.45 – 10.30
JEFF GOMEZ, CEO Starlight Runner (USA)
THE POWER OF TRANSMEDIA STORYTELLING: Dynamic Techniques to Access Your Audience in the Digital Age

10.30 – 11.00
MICHEL REILHAC, Executive Director ARTE France Cinéma (FR)
THE BIRTH OF A LANGUAGE

11.00 – 11.30
PADDY ADAMS, Director of Strategy, Manning Gottlieb OMD (UK)
IS THE FUTURE OF STORYTELLING THE FUTURE FOR ADVERTISING?

11.30 – 11.45 BREAK

11.45 – 12.15
CHRISTOPHER SANDBERG, Founder/CCO The company P (SWE)
CREATE FOR PEOPLE! Writing and producing drama experiences for the audience to live inside

12.15 – 12.45
NUNO BERNARDO, Producer & CEO, beActive (PORT)
HOW TO FINANCE TRANSMEDIA?

12.45 – 13.45 LUNCH BREAK

13.45 – 14.15
LANCE WEILER, Story Architect & Founder, Workbook Project (USA)
RESEARCH & DEVELOPMENT OF STORY DESIGN: CASE STUDY PRESENTATIONS: I HEART ROBOT/PANDEMIC

14.15 – 14.45
REBECCA DENTON, Senior Producer Original Series & Development, Turner Broadcasting (EMEA) (UK)
CASE STUDY PRESENTATION: GUMBALL

14.45 – 15.15
DANIEL EFERGAN, Creative Director Digital, Aardman (UK)
CASE STUDY PRESENTATION: THE TATE MOVIE PROJECT

15.15 – 15.45
KATERINA CIZEK, Filmmaker NFB (CAN)
CASE STUDY PRESENTATION: HIGHRISE

15.45 – 16.00 BREAK

16.00 – 16.30
TERO KAUKOMAA, Producer Blind Spot Pictures (FIN)
CASE STUDY PRESENTATION: IRON SKY

16.30 – 17.00
CALLY POPLAK, Managing Director Egmont Press (UK)
MIKE RICHARDS, Head of Marketing & Publicity Egmont Press (UK)
CASE STUDY PRESENTATION: BZRK

17.00 – 17.30
THE AUDIENCE TAKES CONTROL – An opportunity for the audience to put questions to the speakers

The Conference is followed by a networking drinks reception where delegates will have the opportunity to meet all the speakers from the day.

“The scope of Power to the Pixel was excellent, offering points of view that I’ve not heard at other conferences, and the international attendance gave me opportunities to meet potential partners and collaborators I otherwise might never have known.” – Mike Monello, Partner & ECD, Campfire (The Cross-Media Forum, 2010)