NICOLE YERSHON

Nicole started her career in advertising twenty-three years ago at two of London’s most traditional and creative agencies.

In 2000, Nicole was given the brief by Ogilvy London’s Chairman to “bring Ogilvy into the 21st century”, taking them from analogue to digital by working with programmers and implementing Finance, Workflow and Digital Asset Management systems.

Over the last four years, Nicole has built up RedWorks Broadcast (previously Domain), Ogilvy London’s digital hub. RedWorks Broadcast covers all broadcast and video editing (on and off line) and includes digital broadcast global delivery.

2005 saw her focus shift to new media, exploring and exploiting 360 marketing elements on all evolving media platforms. Ogilvy now regularly produces non-traditional advertising: from long form content, flooding Second Life, live webcasting with Girls Aloud, streaming, podcasting and digital escalator panels to name but a few.

Nicole and her team have recently launched OgilvyOne’s Digital Innovations Lab to spot talent and bring innovative ideas to market for their Brands and also launched Unilever’s Innovation Lab at their Headquarters in London in March of this year.