ANDREW PAWLBY

I began work in drama as an actor, credits include ITV’s reality show The Look of Lurve and Ridley Scott’s Gladiator. In 2006 I created The London Quest Company. We specialise in creating interactive experiences as entertainment and for experiential marketing. In 2009 I was selected to be part of CrossoverLabs where we explored the creative and commercial challenges of developing content for digital media. As a writer/director I created live scenes for Return to Lodz, a documentary about Mark Atkin’s search for his grandfather’s treasure, produced by ContextTV and screened on More4. My first transmedia project was in collaboration with Yomi Ayeni on BreatheWith.me an interactive movie launched at PttP in 2009. We were responsible for all the live events over a three week period. I have produced/co-directed many interactive theatre events, including Beyond the Pale at Southwark Playhouse, which received a four star review in The Times and Stone House, a transmedia drama which was selected as a finalist for the Oxford Samuel Beckett Award for experimental theatre. Other online work includes writing and filming an online episode for Channel4 Bite, which was a filmed quest (an immersive interactive theatre treasure hunt) in Brick Lane. Live experiential work includes the design of Coca-Cola’s showcasing concept for the 2012 Olympics and the delivery of the BBC’s interactive game of A Question of Sport for Sport Relief in 2010. In 2011 we immersed fans of Dexter into a fictional world at the launch of the DVD boxset at The Old Abattoir in Clerkenwell.