SESSION 3. A GUIDE TO CROSS-MEDIA DEALS

How can you achieve multi-platform success?

Lawyer and digital media expert, Gregor Pryor will present a guide to ensuring that your project is structured to benefit from the opportunities afforded by digital distribution technologies. By applying digital thinking at an early stage and by reference to case studies, he will show how you can structure your development and production to take advantage of new revenue streams.

GREGOR PRYOR, Partner, Reed Smith

Gregor Pryor is a partner in the Media & Technology team at Reed Smith.  He has broad experience of advising clients concerning the acquisition, production, licensing and distribution of content on digital media networks and platforms.  He regularly advises companies that are involved in the distribution and sale of digital content, such as social networks (Bebo, MySpace, Sulake and Last.fm), online retailers, aggregators, network operators, platform owners and search engines, regarding their arrangements with content owners and consumers.

In acknowledgement of his work in the digital media sector, Gregor was a finalist in Legal Week’s 2008 Young Solicitor of the Year Award.  The Legal 500 describes him as a “digital carriage ‘superstar’”, whilst Chambers and Partners recognised his knowledge of music copyright issues, rating Gregor as “one to watch” in 2008.