London Forum 2008 Archives - Page 4 of 9 - Power To The Pixel : Power To The Pixel

Liz Rosenthal

LIZ ROSENTHAL FOUNDER & DIRECTOR, POWER TO THE PIXEL An early advocate and pioneer of digital distribution and filmmaking, Liz is a digital film and media expert. She advises international media companies, film financing organisations, filmmakers and film festivals about using cutting-edge distribution and production techniques and new film...

SESSION 19. MAKING CONTENT FOR WEB AND TV

This question and answer workshop will cover issues surrounding television distribution for filmmakers. How does television fit in to the new content distribution models? How do web platforms and television platforms interact? What sort of content are television stations looking for, and how can filmmakers access them? SASKIA WILSON-BROWN,...

SESSION 18. DEVELOPING NEW BUSINESS MODELS FOR THE DIGITAL ERA

With a new generation of media consumers demanding content delivered when they want it, how they want it and very much as they want it, this workshop session discusses how to use new opportunities to develop audience-driven film businesses that take advantage of a newly networked and on demand...

SESSION 17. SHOWING THE MONEY: BRANDS FINANCING CONTENT

Outdated and in the past are the old “product placing” exercise and the uneventful TV commercial that endlessly repeated the old formulas around “buy-this-product”. Brands are becoming involved in commissioning high quality content. Today, luxury brands engage with audiences via proprietary cable TV channels; leading filmmakers direct TV commercials...

SESSION 15. BUILDING AN ONLINE IDENTITY

Having a website is not enough. For filmmakers and artists, using digital tools to create a recognisable and lasting identity online are becoming increasingly important. How do you make sure you and your work are defined and positioned correctly within a cross-platform conversation? How do you build brand in...

SESSION 14. WRITING ACROSS MEDIA

This session will cover writing techniques to connect the multiple platforms of your property. Drawing on strategies used in film, television, print and gaming industries, this session shares techniques for distributing your narrative across media platforms, motivating audiences to traverse them and issues that arise when you do. It...

SESSION 13: ADVENTURES IN MOBILE DISTRIBUTION

After years of expectation, mobile media is about to boom, bringing personalised on-demand content straight to your hand. A combination of technological breakthrough and new business models are leading to faster and more affordable downloads and a richer variety of made-for-mobile content. The Direct-to-consumer (D2C) content market is beginning...

SESSION 11. VIEW, SHARE, REMIX – THE POWER OF OPENING CONTENT

Open content is 10 years behind open source software. It is a wave that can make just as much impact in the media environment as it has in the technology sector. This session looks at reconfiguring your content to take advantage of this changing environment and how to benefit...

SESSION 10. THE INDIE FILMMAKER’S GUIDE TO BUILDING AUDIENCES ONLINE

As well as pushing the boundaries creatively with his cult animated feature film, We Are the Strange, M Dot Strange is a pioneer when it comes to inventing new ways to build a community of dedicated fans who contribute, collaborate, share, spread the word and buy the film. Learn...

SESSION 9. SHOW ME THE MONEY

As today’s global financial markets struggle, the U.S. presidential candidates are raising over $1,000,000 a day online in sub $1,000 contributions from individuals. In other industries, companies like Prosper, Kiva and Sellaband are eliminating the middlemen and democratising fundraising as well. The secret is crowdfunding and fan participation. Through...