Case Study: BZRK – a new approach to publishing

BZRK is a young-adult fiction project where the storyline and its audience are being developed through an ARG, social media and an iOS/Android app before the first book is launched in February this year. Cally Poplak, MD, Egmont Press and Mike Richards, Head of Marketing & Publicity, Egmont Press, present their case study on BZRK at last year’s Cross-Media Forum, now available on The Pixel Report.