Breathe

Breathe is an underground club night where revellers dance in a vacuum, movement controls the ventilation system, standing still suffocates and hedonistic thrill seekers steady themselves for an inevitable head rush. Detective John Franks is investigating seven mysterious deaths. Each victim asphyxiated, but with no strangle marks, signs of a struggle or evidence of a drug overdose. His forensic colleagues believe someone wants each death to look as if the victim just ‘ran out of air’ whilst asleep.

Breathe is a modern-day murder mystery with a time line. Set over a four week period and ending with a live finale, viewers watch 3 x 15 minute shorts and try to help Detective Franks solve the case by working through puzzles, infiltrating the underground club scene, trying to locate the venue and save the next victim from running out of air.

Using blogs, YouTube, GPS, telephone, secret meetings, IM, auditions, immersive role-play, cinema and music, Breathe is the newest social entertainment experience from Expanding Universe. It mixes film, online and real-life events and performance to tell a rich and interactive story that immerses the audience in a shadowy and sinister underworld.

YOMI AYENI

Yomi is the Creative Director of Expanding Universe, a new company that develops innovative and immersive social entertainment. They develop experiences that engage and entertain audiences, giving the audience the ability to interact in live and immersive multimedia environments. The company has created ground-breaking formats that connect audiences and build strong communities of interest through participation and interaction.

Yomi generates ideas and concepts that engage and connect audiences in the area of social entertainment. With almost two decades of broadcast experience, he has worked for BBC, ITV and Now TV, the first broadband TV channel set up in 2001. Yomi created the first interactive-reality TV programme, Global Emissions, which won the Broadcast “Best Use New Media” award in 2002. He has also set up interactive TV concepts in several countries. In 1998, he produced a consultation document for the BBC on how to incorporate the Internet into news research and has made several films on the emerging digital culture.