Michael Gubbins’ final report from Power to the Pixel’s Think Tank is now available to download for free. The Think Tank was the culmination of this year’s Cross-Media Film Forum, bringing together Power to the Pixel’s participating experts for a day of discussion and debate with a view to defining practical steps in developing cross-media film practices in the film industry.The concentration of this year’s Think Tank at Power to the Pixel was on cross-media developments.
The term ‘cross-media’, or ‘transmedia,’ has entered mainstream business discussion but from a generally narrow perspective.
This Think Tank session aimed to debate issues in a much more open way – not just about the effect on the existing media and film industries but about the potential for new forms of creativity, finance, distribution etc.
The emphasis went beyond the technical to the real core issue of customer interaction with content.
In order to help shape the discussion, the event was split into four broad areas. This approach was an aide and guide but the Think Tank aims to enable open and free discussion.
The full report and outcomes from the day are available for download here.