Programme

1. RESIDENTIAL WEEK, 01 – 07 July 2012
at the Resort Schwielowsee, Potsdam, Germany

Each day will begin with a buffet breakfast at the hotel, with lunch provided everyday and a three-course dinner each evening. Teaching will be led by international cross-media experts with a mixture of group work, one-to-one meetings on request, in-depth presentations and case studies from international filmmakers/ practitioners.

Subjects will include:

  • How to develop stories and create a story universe across multiple platforms
  • New marketing & distribution models: an exploration of a variety of new platforms, revenue models and direct-to-consumer models
  • Audience building and engagement using social media tools
  • Online tools and services
  • Project case studies
  • Legal and digital rights issues across development, production and financing
  • The new skills needed for producers and other media professionals in a multi-platform world
  • Project packaging, planning and presentation

These will be taught by international cross-media experts and pioneers, many of whom have participated at past Power to the Pixel events.

GROUP WORK
Participants will be divided into four groups – A, B, C, D – comprised of up to five producers attending with a project and up to five participants who will be partnered with a producer. Group work will be overseen by a Group Leader.

PROJECT PRESENTATION
Project partners will work together towards a five-minute project presentation at the end of the week to Lab participants/ tutors as well as invited industry guests from the Berlin-Brandenburg region.

2. DISTANCE LEARNING July – September 2012 for producers with a project
Producers receive distance mentoring over the summer to help take their project to the next level with Liz Rosenthal (Founder & CEO) and Tishna Molla (Producer & COO) who head Power to the Pixel.

3. LONDON WORKSHOP, 15 – 18 October 2012 (dates tbc) for producers with a project

Run in tandem with Power to the Pixel’s annual Cross-Media Forum, producers will hone their project pitching skills, culminating in final project presentations to select invited international industry guests and an afternoon of business meetings with financiers, commissioners and potential business partners.

One producer will be awarded with The Pixel Lab Cash Prize, judged on the quality of their final day pitch.

Download an application form here.