The Pixel Lab 2010

The Cross-Media Film Workshop

Residential Week: 4 – 10 July 2010
London Forum: 12 – 14 October 2010 (producers with projects only)

with the support of the Media Programme of the European Union, Skillset, TorinoFilmLab, Creative Business Wales, Skillset Academi+  and ARTE. Strategic Partner EAVE.

Power to the Pixel is delighted to announce that applications are now open for The Pixel Lab, its brand new UK-based residential course.

The lab is aimed at European media professionals with a strong track record in their sector, and has a particular focus on the creation, finance and distribution of cross-media properties to create sustainable European media businesses.

The Pixel Lab will enable producers and other media professionals to tap into the business knowledge-base of the film, online, broadcast, gaming and mobile industries.

PTTP Workshops 2009
Topics of learning will include:

  • How to develop stories and create a story universe across multiple platforms
  • How to adapt traditional storytelling techniques to new media, including structural analysis
  • New marketing & distribution models: an exploration of a variety of new platforms, revenue models and direct-to-consumer models – compared against the traditional methods of sales and distribution
  • Audience building and engagement using social media tools
  • Online tools and services
  • Project case studies by leading international filmmakers / practitioners
  • Legal and digital rights issues across development, production and financing
  • The new skills needed for producers, writers and directors in a multi-platform world
  • Project packaging
  • Pitching, communication skills & presentation to financiers

These will be taught by international cross-media experts and pioneers, many of whom have participated at past Power to the Pixel events.

HOW DOES THE PIXEL LAB WORK?
The Pixel Lab is a project-driven, residential week-long workshop taking place from 4 – 10 July 2010. Teaching will be led by international cross-media pioneers and will be a mixture of group work, one-to-one meetings, plenary sessions and case studies. Non-producer participants will be assigned to a project which they will work on, together with the producer, over the course of the week.

Producer participants will additionally benefit from distance learning between July and October, when they will develop plans for audience engagement & interactivity, distribution & marketing and finance/packaging specific to their projects. Producers will then attend Power to the Pixel’s Cross-Media Forum between 12 – 14 October 2010, held in association with the London Film Festival, where they will present their cross-media projects to potential international business and finance partners.

APPLICATION
We are now open for applications.