The final Power to the Pixel session brings together five pioneering filmmakers who are reinventing the way that films reach audiences and audiences reach films. Lance Weiler, Arin Crumley, Susan Buice, Matt Hanson, Jeremy Nathan explain why they chose the DIY path. Moderated by myself.
Lance Weiler, visionary filmmaker and DIY distribution expert, gives an overview of his highly inventive and cutting-edge distribution strategy for second feature Head Trauma. Lance reveals how he used no cost online tools to create huge buzz around the movie and how he expanded the audience for his film through multimedia remix cinema events and Alternate Reality Games
Award-winning documentary filmmaker and activist Robert Greenwald, describes how he and his team at Brave New Films promote, distribute and finance their films independently of mainstream media and corporate America. In a video message filmed especially for Power to the Pixel, he explains how he uses his online fanbase, his extensive email list and a community of people who are actively engaged in financing, marketing and distributing his films, to reach an audience of millions.
Arin & Susan present a candid and illuminating journey into the self-distribution of their first feature Four Eyed Monsters. Hear how they pioneered every online tool they could lay their hands on to turn their award-winning feature and podcast series into a cult phenomenon that has been viewed by millions online, in theatres and on DVD.
Kelly DeVine describes how Renew Media’s new project Reframe enables content-holders to digitize, disseminate and make available their content to a vast potential audience via a powerful online resource. Reframe have already done a deal with Amazon that gives a much better deal than working directly with Amazon as a standalone rights holder. They also hope to carve out preferential deals with other aggregation portals.
Sara Pollack, Film Manager at YouTube talks about the power of connecting with online communities and the hunger of online audiences to promote and distribute films. She mentions about the new revenue sharing schemes that YouTube are introducing now with content creators. Hear YouTube Co-founder Chad Hurley talk about this at The World Economic Forum in Davos in January in a story posted by NewTeeVee.
