John S. Johnson’s Conference keynote presentation is now available online!

John S. Johnson, Co-Founder of BuzzFeed and Director at The Harmony Institute, gave the keynote presentation at this year’s Conference as part of Power to the Pixel: The Cross-Media Forum. Sharing his thoughts on and experiences working at the front lines of media impact, this is one eye opening talk!

You can watch A Report From the Front Lines of Media Impact Evaluation at The Pixel Report now. 

While you’re there why not register for our annual Think Tank Report – coming soon!

The Flickering Flame takes out the ARTE International Prize for The Pixel Market 2014

We are over the moon to announce Rebecca O’Brien with her project The Flickering Flame as the winner of this year’s €6,000 ARTE International Prize for The Pixel Market! O’Brien presented The Flickering Flame at The Pixel Market Finance Forum (8 Oct) to a jury of international financiers, distributors and platforms in front of a 400 strong live audience. The project by the Cannes Film Festival Palme d’Or award-winning producer is an interactive documentary that explores fifty years of uncompromising films from the legendary Ken Loach through this personal archive.

We also congratulate the prize winners of our additional Pixel Market prizes. They include:

beActive Pixel Market Prize for scripted content
Jacob Oliver Krarup, Lasse Lindsteen and Darin Mailand-Mercado with Jade Emperor Versus Fifth Grade

Cinekid Pixel Prize for Best Children’s Project
Richard Glynn and Eoghan Dalton with ShipAntics 

IFP Pixel Market Prize
Lisa Cortés and Lynn Hershman with The Infinity Engine

We’re also delighted to announce Victoria Mapplebeck as the winner of The Pixel Lab prize worth €3,000 for her project Text Me. Mapplebeck attended the first workshop of The Pixel Lab in The Black Forest, Germany earlier this year before receiving three months of distance mentoring. The project first popped onto the Power to the Pixel radar in 2013 when it was selected for The Pixel Pitch and won the Merging Media Pixel Market Prize.

Congratulations to all of this year’s prize winners!

Download Canada Media Fund’s new white paper ‘Understanding Funders’

We’re delighted to publish the new white paper Understanding Funders by our partner Canada Media Fund in collaboration with SODEC and Power to the Pixel. At this week’s Cross-Media Forum we’ve focused heavily on funders and the different funding opportunities available. Canada Media Fund’s new white paper fits perfectly within this setting providing exclusive insight into the funding approaches, challenges and adaptation strategies available to help funders cope in a changing media environment.

We will use the white paper as a discussion paper at The Think Tank (10 October). Bringing together the worlds leading funds, distributors, entrepreneurs and creators, participants of The Think Tank 2014 will work together to construct a new set of business models relevant to the current media climate. You can find out what the outcomes of the Think Tank are in The Think Tank Report, free to download from The Pixel Report – preregister for your copy here.

In the meantime, take a read of the new white paper Understanding Funders. Download your copy here.

Power to the Pixel: The Cross-Media Forum programme

Have you lost your printed handbook for this year’s Power to the Pixel: The Cross-Media Forum? Not to worry, we’ve got your back. The full programme for this week, 7 – 10 October, is available to download below.

Download Power to the Pixel: The Cross-Media Forum programme here.

Buy your ticket to The Conference (7 Oct) and The Pixel Market Finance Forum (8 Oct) at the door!

We have now closed online accreditation for tickets to Power to the Pixel: The Cross-Media Forum 2014. However, we will be selling limited tickets on the door at The Conference (7 Oct) and The Pixel Market Finance Forum (8 Oct).

Want one? Head down to NFT1, BFI Southbank from 09.00am to grab yourself a ticket to The Conference (7 October) and The Pixel Market Finance Forum (8 October).

See you there!

“A product with an audience is the Holy Grail the brands are seeking…” – Nathaniel Hill, McCann, talks working with brands

In our final interview with panelists at The Pixel Market Finance Forum (Oct 8), Nathaniel Hill, planning partner at creative agency McCann London, gives advice on working with brands.

Words by Melanie Goodfellow

Nathaniel Hill has been devising digital communication strategies for household brands such as Foster’s Lager, Virgin Atlantic, Nokia and Whiskas, since the late 1990s.

“I started out helping brands adapt to the digital age and that morphed into helping brands exist in a totally digital world” says Hill, who is responsible for the Microsoft and Cereal Partners accounts at McCann London.

“Brands have been entirely cross-media for the last 10 years, to one degree or another. Some might argue they’ve always been cross-media. David Ogilvy coined the term ‘360 Degree Brand Stewardship’ long before the Internet existed,” he adds, referring to the late advertising guru.

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“I’m driven by building bridges between different types of communities” – Artangel’s Michael Morris talks about what he’s on the look out for at The Pixel Market Finance Forum

Continuing our series of interviews with panelists at this year’s Pixel Market Finance Forum (Oct 8), we speak to Michael Morris, co-director of London-based arts production company Artangel.

Words by Melanie Goodfellow.

Artangel co-directors Michael Morris and James Lingwood have been producing ground-breaking art projects – including Rachel Whiteread’s House, Jeremy Deller’s The Battle of Orgreave and Roger Hiorn’s Seizure — since 1991.

“Audiences are very different now. They’re active participants rather than passive spectators,” says Morris. “You can try to second guess the audience but until a project’s in the public domain, you never quite know how people will react to it or experience it.”
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Say hello to The Pixel Market projects of 2014!

We’re are so excited to introduce you all to the 32 projects selected for The Pixel Market 2014! At The Pixel Market Finance Forum (8 Oct), eight of these projects will present to a 400+ strong live audience and a panel of international financiers, distributors and platforms who will give insight into what they’re looking to commission and support. All project teams will then engage in a day of 1-2-1 business meeting with the world’s leading media experts at The Pixel Market Meetings (9 Oct).

Check out the full list of projects here!

Want to get in on the action? You can still purchase yourself a ticket to The Pixel Market Finance Forum (8 Oct). Not only will you get the chance to see these fantastic projects but you’ll also get the inside word from the world’s top media experts (see who’s coming here) and score an invite to the Networking Drinks at Topolski. Details here.

“Financing models don’t need broadcasters anymore…” – we talk new financing models with Lucia Haslauer of ZDF

For the second interview with panelists at this year’s Pixel Market Finance Forum (8 Oct), we meet Lucia Haslauer, Commissioning Editor for German public broadcaster ZDF’s new media department.

Words by Melanie Goodfellow

The award-winning, cross-media thriller Rescue Dina Foxx!, interactive documentary Last Hijack and the satirical ZDF Mashups series are just some of the projects backed by the department in recent years.

“We focus on projects that are interesting for German audiences but where they come from is not important,” says Haslauer. “We recently participated on the interactive documentary Last Hijack, for example, which was co-produced by the Netherlands, Ireland, France and Germany.”

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“We’re not trying to fit a format into an existing business model” – Ingrid Kopp, Tribeca Film Institute, talks finance and what she’s looking to support.

At this year’s Pixel Market Finance Forum (8 Oct) we will hear from a collection of leading financiers, distributors and producers working across industry silos to support and create innovative new entertainment formats. To get you in the mood, we’re conducting a series of interviews with some of our panelists. First up, is Ingrid Kopp at the Tribeca Film Institute.

Words by Melanie Goodfellow.

Ingrid Kopp Director of Digital Initiatives at New York’s Tribeca Film Institute, where she oversees the TFI New Media Fund, returns as a panelist at this year’s Power to the Pixel: The Cross-Media Forum.

“We hand out grants of between $50,000 to $100,000 per project,” explains Kopp. “In the US, there’s very little support for interactive documentary work which is why we started the fund. Very often we’re the first money in.” Read More