“A product with an audience is the Holy Grail the brands are seeking…” – Nathaniel Hill, McCann, talks working with brands

In our final interview with panelists at The Pixel Market Finance Forum (Oct 8), Nathaniel Hill, planning partner at creative agency McCann London, gives advice on working with brands.

Words by Melanie Goodfellow

Nathaniel Hill has been devising digital communication strategies for household brands such as Foster’s Lager, Virgin Atlantic, Nokia and Whiskas, since the late 1990s.

“I started out helping brands adapt to the digital age and that morphed into helping brands exist in a totally digital world” says Hill, who is responsible for the Microsoft and Cereal Partners accounts at McCann London.

“Brands have been entirely cross-media for the last 10 years, to one degree or another. Some might argue they’ve always been cross-media. David Ogilvy coined the term ‘360 Degree Brand Stewardship’ long before the Internet existed,” he adds, referring to the late advertising guru.

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“I’m driven by building bridges between different types of communities” – Artangel’s Michael Morris talks about what he’s on the look out for at The Pixel Market Finance Forum

Continuing our series of interviews with panelists at this year’s Pixel Market Finance Forum (Oct 8), we speak to Michael Morris, co-director of London-based arts production company Artangel.

Words by Melanie Goodfellow.

Artangel co-directors Michael Morris and James Lingwood have been producing ground-breaking art projects – including Rachel Whiteread’s House, Jeremy Deller’s The Battle of Orgreave and Roger Hiorn’s Seizure — since 1991.

“Audiences are very different now. They’re active participants rather than passive spectators,” says Morris. “You can try to second guess the audience but until a project’s in the public domain, you never quite know how people will react to it or experience it.”
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Say hello to The Pixel Market projects of 2014!

We’re are so excited to introduce you all to the 32 projects selected for The Pixel Market 2014! At The Pixel Market Finance Forum (8 Oct), eight of these projects will present to a 400+ strong live audience and a panel of international financiers, distributors and platforms who will give insight into what they’re looking to commission and support. All project teams will then engage in a day of 1-2-1 business meeting with the world’s leading media experts at The Pixel Market Meetings (9 Oct).

Check out the full list of projects here!

Want to get in on the action? You can still purchase yourself a ticket to The Pixel Market Finance Forum (8 Oct). Not only will you get the chance to see these fantastic projects but you’ll also get the inside word from the world’s top media experts (see who’s coming here) and score an invite to the Networking Drinks at Topolski. Details here.

“Financing models don’t need broadcasters anymore…” – we talk new financing models with Lucia Haslauer of ZDF

For the second interview with panelists at this year’s Pixel Market Finance Forum (8 Oct), we meet Lucia Haslauer, Commissioning Editor for German public broadcaster ZDF’s new media department.

Words by Melanie Goodfellow

The award-winning, cross-media thriller Rescue Dina Foxx!, interactive documentary Last Hijack and the satirical ZDF Mashups series are just some of the projects backed by the department in recent years.

“We focus on projects that are interesting for German audiences but where they come from is not important,” says Haslauer. “We recently participated on the interactive documentary Last Hijack, for example, which was co-produced by the Netherlands, Ireland, France and Germany.”

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“We’re not trying to fit a format into an existing business model” – Ingrid Kopp, Tribeca Film Institute, talks finance and what she’s looking to support.

At this year’s Pixel Market Finance Forum (8 Oct) we will hear from a collection of leading financiers, distributors and producers working across industry silos to support and create innovative new entertainment formats. To get you in the mood, we’re conducting a series of interviews with some of our panelists. First up, is Ingrid Kopp at the Tribeca Film Institute.

Words by Melanie Goodfellow.

Ingrid Kopp Director of Digital Initiatives at New York’s Tribeca Film Institute, where she oversees the TFI New Media Fund, returns as a panelist at this year’s Power to the Pixel: The Cross-Media Forum.

“We hand out grants of between $50,000 to $100,000 per project,” explains Kopp. “In the US, there’s very little support for interactive documentary work which is why we started the fund. Very often we’re the first money in.” Read More

Buzzfeed’s Co-Founder John S. Johnson to kick off Power to the Pixel: The Cross-Media Forum 2014!

That’s right ladies and gents – John S. Johnson, Co-Founder of Buzzfeed and Executive Director of the Harmony Institute is the keynote presenter at this year’s London Forum. Johnson’s talk will examine how we measure impact in entertainment and will point to some new strategies we can adopt to fund and create new properties.

He’ll be joined by the industries biggest game changers including Mikko Pöllä from Rovio Entertainment, the company responsible for the award-winning Angry Birds; Alexa Clay, author of the critically acclaimed The Misfit Economy; Nick Fortugno, the leading game designer for Walking Dead and Breaking Bad and many more!  You can check out the full list of speakers here.

Don’t miss the opportunity to hear from these influential names and purchase your ticket now!

Don’t miss your early bird ticket – offer expires on 1 August!

Power to the Pixel: The Cross-Media Forum is taking over the NFT1, BFI Southbank, London in 2 months!

For the 8th year in a row, the world’s top financiers, commissioners, distributors, and entrepreneurs from across the media industry will gather in London.

  • The Conference, 7 October - a series of thought-provoking presentations by the world’s most successful cross-media financiers and innovators.
  • The Pixel Market Finance Forum, 8 October – 8 of the best 30 Pixel Market projects will be presented  followed by panel discussions featuring the who’s who of the cross-media commissioning and financing world. These key industry executives will will award the €6000 ARTE International Prize for The Pixel Market to one of the lucky 8.

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NEW Pixel Market Deadline Extension – THURSDAY 17 JULY!

The Pixel Market is dedicated to discovering and financing the best cross-media projects.

All 30 project teams will engage in a series of 1-2-1 bespoke business meetings with 100+ potential investors – all executive-level international decision-makers from across the media industry spectrum – film, publishing, TV, interactive, online, mobile, advertising, the arts and games.

Selected projects get to attend Power to the Pixel’s: Cross-Media Forum’s Conference, Opening Night Party, Opening Pixel Market Dinner, Pixel Market Jury Lunch a networking breakfast, lunch plus The Pixel Market Meetings and awards night where the winner of the ARTE International Prize for The Pixel Market and other prize winners will be announced. Read More

Interviewing The Pixel Market Prize Sponsors

Autumn is getting closer, and so is the 8th edition of The Pixel Market, the largest and most established finance market dedicated to getting cross-media projects off the ground, which will be held in London on 8-9 October. 2014

As the deadline approaches, we asked our four prize sponsors to share their expectations for this year’s projects.

Find out what it takes to be a winner in this multiple interview featuring:

  • Lili Blumers,  Commissioning Editor, ARTE.tv, France
  • Nuno Bernardo, CEO and Producer, beActive
  • Nasim Miradi, Producer, Cinekid for Professionals
  • Amy Dotson, Deputy Director & Head of Programming, IFP

  • Milton Tabbot, Senior Director of Programming, IFP

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Announcing The Pixel Lab Participants 2014

We’re busy gearing up for the residential workshop for our fifth edition of The Pixel Lab at the stunning Traube Tonbach Hotel in Germany’s Black Forest, taking place from  6 – 12 July.

This year’s 32 participants come from a staggering 12 European countries. They will spend six intense days learning from international leading tutors from the cross-media industry.

Download the full press release here.