NEW DEADLINE – apply to The Pixel Lab by 1 April 2015!

How lucky are you?! The Pixel Lab deadline has been extended until next Wednesday 1 April, 18.00 BST.

Spread across four months, The Pixel Lab is a jam packed development course for 20 producers with a project and 20 media professional without a project from across film, TV, games, publishing, advertising and the arts. With training from the world’s leading media practitioners, participants will walk away with a clear understanding of how to:

  • build stories and media brands across platforms
  • find new sources of finance and distribution for projects
  • understand how to utilise emerging technologies
  • develop audience engagement strategies
  • form invaluable partnerships across the media industries

Take advantage of this great extension and apply now! Head to our applications page for more information or get in contact with us.

Good luck!

“If you can really engage with audiences and reward your fans and get them to participate in what’s going on there are ways of monetising it” – Jennifer Wilson, The Project Factory

Words by Melanie Goodfellow

Successfully extending scripted TV drama and film onto another digital platform is a challenge – especially if the aim is to reward fans and make money at the same time too – but one company that has cracked it is The Project Factory.

The company’s group executive director Jennifer Wilson will be one of the tutors at The Pixel Lab this summer.

The London and Sydney-based digital production house has worked with numerous TV series including Australian soap Home and Away and Dutch drama Spring Levend, developing game-based websites and apps offering audiences new experiences linked to their favourite shows. It also handles the global social media for hit period drama Downton Abbey.

“We’ve done it for the last three years – consistently growing audiences and generating commercial returns,” says Wilson.

Read More

Get a sneak peak of The Pixel Lab in the video below!

Ever wanted to take a little peak at what goes on at The Pixel Lab? Lucky for you, our promo video for The Pixel Lab has arrived!

Accepting 20 producers with a project and 20 media professionals without, The Pixel Lab will strengthen the skills needed to create, finance and distribute cross-media stories to engage today’s audience and build brands. Get an insiders view of the project-focused group work, 1-2-1 meetings, pitch training, case study analysis and networking events in the video below.

The Pixel Lab – Applications close Thursday 26 March, 18.00 GMT. Head to our wesbite for details. from Power to the Pixel on Vimeo.

Want to experience the benefits of The Pixel Lab first hand? Why not apply for the 2015 edition! Head to here for more information and to fill out the online application form.

The deadline to apply is Thursday 26 March, 18.00 GMT!

“Get your story right and… know who you’re talking to” – Eleanor Coleman of Indie Sales shares what she’ll be pushing at The Pixel Lab 2015

American Paris-based producer Eleanor Coleman is a pioneer in applying a transmedia approach within traditional TV and film structures.

Words by Melanie Goodfellow

“Transmedia has gone through a number of incarnations,” says Coleman. “It was this major buzz thing, but now it’s calming down and we have to figure out how to properly make it work. How do we connect with our audiences and the people who are going to pay for things in a way that really serves the story?”

This is something Coleman has been grappling with for more than 15 years, firstly at France’s biggest private channel TF1, where she oversaw production and built the brand of its children’s strand Tfou, and since 2013 as a freelance consultant.

During her time at TF1, Coleman was instrumental in introducing a 360 approach, building a highly successful dedicated website for Tfou and encouraging cooperation between the production and advertising teams to create new revenue streams.

“We produced a custom-made show every day and slowly built the ‘go to brand’ for kids in France within TF1,” says Coleman. “The website was incredibly successful making more money than for a time. We were a very small team and because we were able to work closely with the advertising department we could create really successful campaigns.”

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“I’m not going to be pushing the idea that all the projects at The Lab need a game” – Nick Fortugno looks at what a transmedial approach means

Games designer and co-founding Chief Creative Officer of Brooklyn-based Playmatics Nick Fortugno talks about the power of a transmedial approach.

Words by Melanie Goodfellow

It is no exaggeration to describe Nick Fortugno as a games guru.

The New York-based games designer has created dozens of online games ranging from the one billion download hit Diner Dash to the UNICEF-backed Ayiti: The Cost of Life, aimed at raising awareness of world poverty through an imaginary family in Haiti.

He has also devised card and board games, regularly blogs about game theory and also co-founded the New York and San Francisco-based Come Out & Play Festival in 2006, aimed at citywide street games, combining real-world and online scenarios.

But Fortugno’s work goes way beyond the world of games.

Read More

We’re going to the Berlinale – are you?

PttP will be at the Berlinale this week from 6 – 11 February. Here’s where you’ll find us:

Monday 9 February, 14.00 – 15.30 | Cross-Media I: Creating Identity for your Project
Joined by Sean Coleman, PttP’s Projects Director, the session will explore how cross-media approaches and new forms of interactive media can be used more efficiently to incubate new stories and projects for today’s connected audience.

Monday 9 February 16.30 – 18.00 | Cross-Media II: How to Engage your Audience
As audiences demand story experiences that are increasingly more social and interactive, this fundamental change in expectation creates new challenges for filmmakers and storytellers. Liz will explore this with multi-platform producer at TOXA, Raphaëlle Huysmans and Timo Vuorensola, creator of the Iron Sky Universe.

Head to the Berlinale website for information on tickets. Not going yourself? You can keep up to date with where the PttP ladies are by following us on Twitter and Facebook.

Watch Jennifer Wilson and Will Saunders talk creative, sustainable business models

We’ve now published the final videos from 2014s Conference at The Pixel Report. Watch Jennifer Wilson, Group Executive Director at The Project Factory, explain what has and hasn’t worked in the monetisation of digital and what we can learn from this in the presentation Going Sustainable: Successful Business Models in Digital. The BBC’s Creative Director, Will Saunders offers some insight into the business strategies of the BBC in Thinking Outside the Box: How does a Broadcaster Evolve?

So what are you waiting for? Watch both at The Pixel Report.

Nonny de la Peña talks immersive journalism at The Conference

Named “One of the 13 People Who Made the World More Creative” by Fast Company for her pioneering use of virtual reality to make immersive experiences of the news, Nonny de la Peña knows a thing or two about audience engagement. Founder of Virtual Pyedog, de la Peña talks about using gaming platforms to create news and non-fiction in her Conference presentation Immersive Journalism: Using Gaming Platforms for News and Non-Fiction

We’ve published de la Peña’s talk on The Pixel Report now – watch it here.

Watch NFB Canada, The Guardian, TOXA and Filmtank chat about what they’ve learnt from creating interactive projects

This week’s videos from October’s Power to the Pixel: The Cross-Media Forum look at producing interactive projects; the challenges and success stories.
First to take the stage was Loc Dao, Head of Digital Content at NFB Canada and Francesca Panetta, Multimedia Special Projects Editor at The Guardian. The pair discussed their collaborative project Seven Deadly Digital Sins.

Carrying on the conversation around co-productions was Michael Grotenhoff, Filmtanks’ Executive Producer, who spoke of the opportunities and challenges of partnering across sectors. Check out his thoughts in NETWARS/Out of CTRL – Opportunities and Challenges of a Cross-Media Project.

Part of our spotlight on Québec at this year’s event, we welcomed Raphaëlle Huysmans, Producer at TOXA, to talk about the hugely successful Fort McMoney. Find out what were hits and misses in the project and how the overcame each obstacle in We Were in Fort McMurray Long Before Leonardo Dicaprio.

Watch all three videos at The Pixel Report now.


Uncover the innovative finance and distribution models behind Futurestates, Iron Sky Universe and Misfit Economy

This year’s Conference welcomed the creators of Futurestates, Iron Sky Universe and The Misfit Economy to the stage to share the finance strategies and distribution models they have successfully employed.

Karim Ahmad Senior Digital Content Strategist at ITVS, the company behind the highly successful digital project Futurestates, recounts his experience in creating innovative new initiatives and new models of collaboration with independent media makers in the presentation Making Innovation Accessible.

Co-Founder and CEO of Invesdor, Lasse Mäkelä and Founder and Producer of Blindspot Pictures, Tero Kaukomaa, present the massively successful equity crowdfunding case of Iron Sky Universe in Why Crowd Investing is the Future for Developing Successful Film and Media Products: Boosting the Iron Sky Universe.

Writer Alexa Clay shares the strategies and philosophies operating on the fringe and provides some strategies on how we can adopt them in Case Study: The Misfit Economy.

You can watch all three presentations online at The Pixel Report now. Enjoy!